A Formula Of Falling In Love - And It Works For A Filofax, Too!

I'll be on a short break till Sunday and I wanted to make at least one "bigger" post before I leave, but just didn't make it. 
This is why I'm leaving you with a bit of thinking instead:

My professor of Social Psychology explained falling in love with a formula that goes something like this:

FALLING IN LOVE = FREQUENCY OF ENCOUNTERS * PLEASANTNESS OF THEM.

I can't help but confirm it ever since. Even when it comes to Filofaxes!!!

Seriously, apply it to one of your Filofax purchases and see! Agree? :)  

PS. I guess this is the key to enabling, too?